A print-based advertising campaign has just started with the image on the right (see the gallery for a large version) due to appear in various US magazines.  Apparently Victoria Magazine has [...]]]> The Sun Safety Alliance (SSA), in collaboration with the Entertainment Industries Council, Inc. (EIC), campaign to promote UV protection awareness is definitely back on.

A print-based advertising campaign has just started with the image on the right (see the gallery for a large version) due to appear in various US magazines.  Apparently Victoria Magazine has already carried it.  Have you seen it?

There should be more to come from this campaign in the near future.  We’ll keep you posted.

The SSA have teamed up with Ayana Apparel to create a range of UV protective garments, including t-shirts endorsed by Kathryn and the Desperate Housewives actress Andrea Bowen.

The earlier image from Kathryn’s photoshoot has been replaced in the gallery by a larger, higher quality version.

Huge thanks to Larry @ EIC for his great help with this.

We first heard about this last year (here and here).  Kathryn, along with Desperate Housewives actress Andrea Bowen, was to be a spokesperson for the campaign and would endorse a t-shirt line.  Kathryn even did [...]]]> It appears that the Sun Safety Alliance (SSA) backed campaign to promote UV protection awareness is back on for 2010.

We first heard about this last year (here and here).  Kathryn, along with Desperate Housewives actress Andrea Bowen, was to be a spokesperson for the campaign and would endorse a t-shirt line.  Kathryn even did a photoshoot for the t-shirts.  Things seemed to get delayed and as we got further into the summer it all went very quiet.  I guess there’s little point launching such a campaign late in the summer.

The Ayana Apparel online store now has a Kathryn Morris endorsed t-shirt available for purchase.  The illustrative photo, seen on the right, from the website can now be found in the Gallery.  That’s a lovely photo, t-shirt or no t-shirt 

I have requested more information on this and will post updates with anything I find out.

For those concerned, and you can count me amongst them, about the lack updates on Kathryn’s role as the SSA spokesperson, and the associated AVENYA Apparrel t-shirt photoshoot of course, worry not.

I have been assured that it is still happening.  There has been a small delay the photo approval process.  [...]]]> Just a quick note.

For those concerned, and you can count me amongst them, about the lack updates on Kathryn’s role as the SSA spokesperson, and the associated AVENYA Apparrel t-shirt photoshoot of course, worry not.

I have been assured that it is still happening.  There has been a small delay the photo approval process.  Choosing the best shots must have been very difficult.  We are talking about pictures of Kathryn after all!  For anyone else out there suffering a similar problem, I’m happy to volunteer my services for such an arduous task

Watch this space for updates.

Thanks to Janelle @ EIC for the update.

“Skin cancer is the most common form of cancer in the U.S. More than one million cases [...]]]> We all know that Kathryn is a fair skinned beauty.  Of course being that way has its downsides.  One of the most dangerous ones is the added risk of skin cancer caused by over exposure to the sun.

“Skin cancer is the most common form of cancer in the U.S. More than one million cases of skin cancers  are diagnosed each year, and one person dies from it every hour,” said Morris. “As someone with fair skin, how could I not get involved in trying to prevent something so preventable?”

To highlight the risks Kathryn has become a spokesperson for a T-shirt line that offers UV protection being launched by the Sun Safety Alliance (SSA) and the Entertainment Industries Council, Inc. (EIC), both based in the United States.  Fellow actress Andrea Bowen (Desperate Housewives) joins Kathryn in the role.

The SSA has worked with AYANA Apparel to design the range of T-shirts that provide high SPF protection and are available through AYANA’s website.  Donations will be made to the SSA from purchases.

Kathryn has done a photoshoot, the results of which will form part of the promotional campaign.  I understand that the shoot went well and that Kathryn was, as we’ve come to expect of her, lots of fun, full of smiles, warm, welcoming and relaxed.

Photos from that session will be released in the next couple of weeks.  I look forward to seeing them.

For further details see the full press release “after the jump” and check the SSA blog for the latest news.

Thanks to irishkale @ Look Again for the heads-up and to Janelle @ EIC for her assistance in putting this piece together.

TV STARS KATHRYN MORRIS AND ANDREA BOWEN HELP LAUNCH UV-PROTECTIVE T-SHIRT LINE

Kathryn Morris, star of CBS’s “Cold Case,” and Andrea Bowen of ABC’s “Desperate Housewives,” will be the spokespersons for a new UV-Protective t-shirt line being launched by the Sun Safety Alliance (SSA), in collaboration with the Entertainment Industries Council, Inc. (EIC). SSA has teamed up with AYANA Apparel to provide fashion-forward UV-Protective t-shirts that protect your skin while maintaining your sense of style. Proceeds from this t-shirt line will be donated to SSA for educational programs to promote skin cancer prevention.

Kathryn Morris has demonstrated her multi-talented capabilities in the world of film and television. She continues to move audiences through her character as detective Lilly Rush, in the CBS hit drama “Cold Case” produced by Jerry Bruckheimer, currently in its seventh season. Additionally, she runs a successful film and television production company with partner David Barrett, Hotplate, at Warner Bros.

An Industry veteran at 19, Andrea Bowen began her Broadway career at the age of 6 playing the youngest Cosette in Les Miserable’s 16 year run. Best known for her role as Julie Mayer, Teri Hatcher’s on-screen daughter on “Desperate Housewives,” she has earned two SAG Awards for Best Performance by an Ensemble. Last year she earned a PRISM Award from the Entertainment Industries Council and a WIN Award for the Lifetime movie “Girl Positive.”

In addition to acting, both actresses are strong supporters for sun safety and skin cancer prevention efforts.

“Skin cancer is the most common form of cancer in the U.S. More than one million cases of skin cancers are diagnosed each year, and one person dies from it every hour,” said Morris. “As someone with fair skin, how could I not get involved in trying to prevent something so preventable?”

Bowen says that the shirts not only carry a message about sun protection, they can protect from the damaging effects of the sun and still allow you to stay fashionable. “These are not just message or logo shirts. They’re flattering on you and they block the UV rays that usually get through normal tops,” she said.

The shirts carry an SPF protection of 30-50 and will help to raise money for prevention efforts. Morris and Bowen will be featuring the shirts in a photo shoot and also serve as spokespersons for sun safety and skin cancer prevention. The line will start with two women’s shirts, as well as one for men and one for small children. If successful, the line will expand to additional colors, designs and styles. Initially, they will be available on AYANA’s web site which carries a wide variety of sun protective fashions. AYANA and SSA are simultaneously planning to make the line available to other online retailers, with plans to also offer them to traditional brick-and-mortar boutique and chain clothing stores.

AYANA’s web site is located at www.ayanashop.com. Purchases of the SSA line and other clothing available on the site will result in a donation to SSA by using discount or coupon code SSA09. SSA is a not-for-profit organization dedicated to reducing the incidence of skin cancer in America. Its web site is www.sunsafetyalliance.org. The SSA is managed by EIC, a not-for-profit organization that brings the power and influence of the entertainment industry to bear on health and social issues. EIC’s web sited is located at www.eiconline.org.

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